The 1936-37 Cord models 810 and 812 are the embodiment of both cutting edge engineering and revolutionary
design earning them the designation of “Full Classics™ by the Classic Car Club of America.
Despite the accolades, the Auburn Automobile Company ceased building Cords at the end of the 1937 model
year. The company’s demise can be attributed to the economic effects of the Great Depression and the fact that
the UAW organized the company in 1936.
Cord was a car well ahead of its time. Front wheel drive, retractable headlamps, Bendix “Finger Tip Gear
Control,” unit body construction and a supercharged Lycoming V-8 engine all made the Cord a revolutionary
The Cord was above all a daringly different automobile. This uniqueness appealed especially to those who
wanted to set themselves apart from the crowd. Celebrities adopted the Cord as another symbol of their special
status to flaunt before an admiring public. Cords were the favorite car of Actors Tom Mix and Johnnie
Weissmuller, ice skater Sonja Henie, Amelia Earhart, and boxer Max Schmeling. In addition, Cord automobiles
were featured in many movies. Cords were cost effective, too; Rolls-Royces, Duesenburgs, and some Cadillacs
and Packards sold for several times the $3,000.00 base price of any Cord.
The Cord model 812 was equipped with a 289 cu. in. supercharged Lycoming V-8 engine that would produce
117hp at 3500 rpm. This model could reach speeds of 107-108 mph. Production records are incomplete however
it has been estimated that Cord produced 2972 model 810 & 812 automobiles of which 610 or 21% of production
were convertible phaetons.